We gather certain types of information about the visitors to the Edmunds Automotive Network (Edmunds.com, Inside Line and AutoObserver.com, and any other Web site that we identify as a part of the Edmunds Automotive Network), and we believe our visitors should fully understand how we obtain and use that information. This Privacy Statement discloses what information we gather on these Websites and how we use it. (Accordingly, this Privacy Statement is not applicable to information that we obtain through any other business activities.)

The submission by you to us of personally identifiable information (e.g., your name, your street address, your e-mail address, your telephone number) is required in order for you to receive services, products or information you request from either us or companies with which we do business. (We refer to such personally identifiable information, as well as any other information that you voluntarily provide to us about yourself on the Edmunds Automotive Network that we combine with your personally identifiable information (but not your city, state or Zip Code), as your "Personal Information.") Your Personal Information will be shared between us and those companies, and may also be disclosed to other entities who work with us or those companies to fulfill your request. In addition, if you provide your Personal Information through the use of one of our vehicle price quote or inquiry services, your Personal Information will be provided by us to vehicle dealers, and may also be provided by us to the manufacturers of those vehicles (and/or their affiliates and agents), who may use that information to contact you. Edmunds cannot control, and is not responsible for, the manner in which any of such companies or other entities use your Personal Information.

In addition, in order to become a member of the Edmunds Automotive Network you are required to provide Personal Information to us, and additional Personal Information may be provided by you — either at the time you become a member or, at your election, at any later time — as a part of your member "profile."

In certain locations on the Edmunds Automotive Network where we obtain your Personal Information we may include a "check box" (or another process) for the purpose of soliciting your consent to receive special offers and/or other information from other entities selected by us. By either "checking" the box, or leaving the check box "checked" (or otherwise providing your consent), you are choosing to receive promotional and marketing communications from those other entities, and you are consenting to our providing your Personal Information to those other entities. You may withdraw your consent by (i) if you are a member, modifying your Membership account profile, (ii) by sending a request to us through our Contact Us form, or (iii) by sending us a request by mail to 1620 26th Street, Suite 400 South, Santa Monica, California 90404, attention: Customer Service. However, withdrawing your consent will not affect the rights of the other entities that previously received your Personal Information to continue to send communications to you.

In addition, we may send you communications related to our products or services or those of third parties. However, you will have the opportunity at any time to "opt-out" of receiving future promotional and marketing communications from us either (i) by following the instructions located at the bottom of any e-mail we send you, (ii) by sending a request to us through our Contact Us form, or (iii) by sending us a request by mail to 1620 26th Street, Suite 400 South, Santa Monica, California 90404; attention: Customer Service.

If you do not give your consent, either in the manner described in the preceding paragraphs or in another manner, your Personal Information will not be shared by us with other entities, except as set forth above or as follows: We may disclose whatever information we may have or know about you, including your Personal Information, without first notifying you or obtaining your consent, to third-party service providers who assist us to improve our data or our services or to better understand their value to our visitors or to the companies with which we do business; or to other third parties if we determine that disclosure of such information: (i) is or may be required by law or legal process; (ii) is or may be reasonably necessary to enforce the Edmunds Automotive Network Membership Agreement or Visitor Agreement, or to take appropriate action if a visitor is determined by us to have violated either of those agreements; or (iii) is or may be reasonably necessary to protect the rights, property or safety of our company, the Edmunds Automotive Network, our visitors or other individuals or entities. We may also disclose to third parties portions of the Edmunds Automotive Network's log files that show which "Internet service provider" a visitor has used or other visitor information. That information may enable third parties to discover, through that Internet service provider, the identity of a visitor.

We may use both your Personal Information, and other information we may have about you (such as your IP address) or your use of the Edmunds Automotive Network (such as which pages you have visited), to customize or enhance your experience on the Edmunds Automotive Network, including the display of advertisements. In addition, and as described in greater detail in our Membership Agreement, if you are a member of the Edmunds Automotive Network we may send you certain administrative and service messages in connection with our Community Services; you cannot opt out of receiving those communications.

Modification of Your Personally Identifiable Information

If any of your personally identifiable information provided as a part of becoming a member of the Edmunds Automotive Network changes, you may change that information by updating your Membership account profile. If you would like to modify or delete any personally identifiable information provided to the Edmunds Automotive Network through the use of one of our vehicle price quote or inquiry services, or otherwise, send a request to us (i) through our Contact Us form or (ii) by mail to 1620 26th Street, Suite 400 South, Santa Monica, California 90404, attention: Customer Service.

Your Zip Code

We request your Zip Code in a number of locations on the Edmunds Automotive Network, including when you first engage in vehicle research. Providing us your Zip Code enables us to display to you vehicle selling prices adjusted for your region, incentive and rebates that apply in your region, your vehicle's five-year True Cost to Own? for your region, and dealer listings and/or vehicle inventory specific to your region. We provide this information for Zip Codes that are within one of the 50 states or the District of Columbia, but not those in other U.S. territories or possessions or for the postal codes of Canada or other countries.

When you first provide your Zip Code to us, whether through the use of one of our applications (such as the Edmunds.com True Market Value? tools), or in response to a direct request by us that you provide your Zip Code, we serve a "cookie" to you that includes your Zip Code. ("Cookies" are described below.) That cookie permits us to recognize your Zip Code when you use other applications, or upon your return to the Edmunds Automotive Network, without our having to ask you again for your Zip Code.

You have the opportunity to change your Zip Code at appropriate times during your visit to the Edmunds Automotive Network if you want to get information for a different Zip Code; changing your Zip Code in any application automatically updates your Zip Code cookie.

Other Cookies

"Cookies" are small data files that are written to your computer or other device through which you many access the Edmunds Automotive Network by a Web site or by third parties when you visit that Web site. A cookie file contains information such as a user ID that a site may use to track the pages you've visited. Cookies served by us don't permit us to read data from your computer or other device, or to read cookie files created by other Web sites.

We use cookies in many ways, including the following:

First Visits: When you first visited the Edmunds Automotive Network, we served a cookie to you. This cookie resides permanently on your computer or other device (unless you chose to delete it) and enables us to track visitor activity across our Web sites.

Applications: Whenever you use certain applications on the Edmunds Automotive Network, we may serve a "session cookie" to you, which is a cookie that is only used by us during your use of that application. In addition, for some applications we may serve a cookie to you that has a longer expiration date. These cookies help us manage our delivery to you of application information and related content.

Vehicle Price Quotes: In order to obtain vehicle price quotes or make a vehicle inquiry, you may be presented with a form that requests, among other items, your name and contact information. When this form is submitted by you, the information you provide is stored on our computers, so that we have a record of what we have sent to our partners. We also serve a cookie to you that encodes where on our computers that information is maintained, so that we can "pre-fill" your name and contact information for you when in the future you call up a similar form.

Membership Registration: When you register as a member of the Edmunds Automotive Network, we use a cookie to store your registration information on your computer if you click the "Remember me" box. We use this cookie to enable you to enter the Edmunds Automotive Network as a member without having to sign in each time.

Advertisements: Our advertising results in the serving of cookies and other tracking technologies that facilitate the delivery and administration of such advertising. See "Third-Party Ad Servers" below.

Advertisers: The current advertising terms and conditions for advertisers on the Edmunds Automotive Network provide that advertisers may use cookies and other tracking technologies for advertising campaign tracking and management purposes, but not for advertisement "retargeting" (i.e., for the purpose of targeting advertisements to visitors to an Edmunds Web site when they subsequently view other (non-Edmunds) Web sites). However, like all web publishers we do not have the ability to monitor our advertisers' compliance with this proscription.

Security

The security of your Personal Information is important to us. We follow generally accepted industry standards to protect your Personal Information, both during transmission to us and once we receive it. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure.